Do You Know These LinkedIn Tips?
I celebrated eleven years on LinkedIn this month, so I thought I would share some of my favorite tips with you today.
The following are eleven ways you can use LinkedIn more effectively. Use these LinkedIn tips to make your profile rise to the top of search results and grow your business network. Remember to always build your network before you need it. Seek ways to help the people you know by providing them with introductions and by letting them know of opportunities that may benefit them.
11 LinkedIn Tips
1. Optimize your profile with keywords and popular terms in your industry.
What would you search for if you were looking for someone like you? Use the words that come to your head. Use Google's Keyword Planner to better define your keywords. It can help you find the most popular words.
2. Under Privacy & Settings, turn off your activity broadcasts.
You have probably been alerted when your connections have changed their profiles, made recommendations, or followed companies. You can turn off these notifications, so your connections won't see every tweak and addition you make to your profile. It also helps if you don't want your boss knowing you're looking for a job. Or turn them on to share your updates with the world. ;)
3. Use a professional profile photo.
If you can swing it, hire a photographer to create an impressive headshot. You can also use your smartphone with a photo editing app like Google's Snapseed to create a decent headshot.
4. Use LinkedIn to search for relevant industry groups to join.
Begin with the industry you are in. For example, I was a member of the American Marketing Association (AMA). Find groups in your geographic location. I belong to NAMA and the Nashville chapter of the AMA. When people find your profile on LinkedIn, they will learn more about you by the groups you associate yourself with. Here's a good place to start searching for LinkedIn Groups to join.
5. Create and lead your own LinkedIn Group.
There are several benefits of running your own group. You are the leader, you can introduce fellow members to one another, and you can send emails to all of the members of your group — whether they are connections or not.
6. Reserve recommendations for the best people you have done business with.
If a person you have no professional experience working with requests a recommendation, consider endorsing them instead. Here's how I have accrued more than eighty recommendations.
7. Send personalized connection requests and avoid the default.
In your request message, remind the person who you are and where you met. What did you talk about? Perhaps you can follow up with further details.
8. Create a custom LinkedIn profile URL with your name.
Don't be a random group of letters and numbers. Click Edit Profile and Edit the URL below your profile photo. You want it to include your full name if possible. Mine reads http://linkedin.com/in/davedelaney.
9. Take a moment to see how your profile appears when others find you.
You can customize what appears here by selecting the sections under Profile Content. Click Edit Public Profile to take a look and make tweaks. Be sure you look fantastic to potential business partners, employers, employees, and clients.
10. Boost your search power.
Paul Kaye started a discussion on LinkedIn's Help Forum to define the maximum number of characters (not words) permitted in each section. By using the maximum count with your keywords you will improve your profile in search rankings.
11. Start building your network today.
Always send a connection request after meeting someone for the first time. Make growing your LinkedIn connections a habit.
Your LinkedIn profile is crucial to your professional networking. Take the time to walk through these steps and optimize your profile. Don't mistake LinkedIn as only a tool for job seekers. It is also a powerful business and career development engine.
Did I miss any tips?