How to Reconnect Long After a Conference
I have written before about the importance of following up after meeting someone. Following up is as important as meeting them in the first place. I expect you already follow up, but what happens months later?
How to Keep In Touch
New relationships can often fizzle away if you don't take the time to keep in touch. Savvy marketers and sales professionals use customer relationship management (CRM) tools to be reminded when they need to check back in. I use Contactually because I like how you can tag people with their specialties and add them to "buckets" to be reminded when to follow up. Here's a link for a free trial of Contactually.
Even if you don't use a CRM, I have a quick tip to help you reconnect with your new connections. I mark my calendar to reconnect with new contacts about three or four months after a conference. To do this the right way, I always use the conference name in my initial follow-up email, "Hi Tim, it was a pleasure meeting you at XYZ Conference." By including the conference name it makes it easy to find in my email search.
Retrieve Your Old Sent Messages
Let's assume that the conference was on Dec. 1, 2016. In this case, I enter the search query: before: 2017/01/10 after: 2016/12/01 "XYZ Conference" in my Gmail search. This search reveals messages I sent just after the conference took place and within a month.
I review the search results and begin checking back in with each person I met. I will follow up by reminding them where we met and what we talked about. I'll reference the conference again and ask what they have been doing since. I may also inquire whether they plan to attend the following year.
Give it a try and see how it works for you. I bet you will be reminded of many people you have lost contact with. Now is your chance to check back in.
* Affiliate link used. If you decide to try Contactually, I will earn a small commission. I never recommend something I don't love.
"I consider myself to be quite good at networking, and this course gave me quite a few new tools for my toolbox! I put Dave Delaney's approach to the test in selecting and attending a conference less than 2 weeks ago, and I landed a new client. Now that's an amazing ROI! Thanks Dave!" - Lesley Antoun.
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