How to Hack Networking VIDEO

I was recently made aware of a brilliant TEDx talk called "How to Hack Networking". The presenter, David Burkus, is a best-selling author, a sought-after speaker, and business school professor. His forthcoming book, Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. 

It's about social capital

Burkus shares valuable insights in his excellent TEDx University of Nevada presentation. He speaks about the power of social capital. He talks about how executives who were trained to recognize “social capital” were more likely to get promotions, raises, and had more fulfilling careers. Companies that have employees who are rich in social capital dramatically outperform their competitors. 

Reach out to dormant ties

It’s about understanding the network that is already around you and acting accordingly. It’s about knowing who is a friend and who is a friend of a friend. Burkus says, "The low hanging fruit in networking is not to talk to strangers, but to reach out to old friends, people sociologists call “weak ties” or “dormant ties”. Friends you used to be close with but for whatever reason you don’t talk with as much anymore."

Burkus recommends making a list of four or five people you haven’t heard from in a while. Reach out without an agenda (perhaps schedule a no-agenda coffee). 

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