College Students Should Share Content on LinkedIn
How are college students being taught to use LinkedIn for career search? I was recently part of a comment stream on Tim Salau's LinkedIn profile about how college students are only taught the very basics of LinkedIn by their campus career centers. Seems to be a pattern that it’s a checkbox activity to simply have an online resume on a recognized professional social media platform and nothing more.
College students, listen up.
LinkedIn is so much more than that so, college students, listen up. Here are two ways to use LinkedIn to begin getting noticed by recruiters and other professionals who have leads on positions that they may be willing to share with you. One is simple and easy. The other is much more impactful.
First, be active on the platform. Simple as that. Read posts written by professionals that catch your eye, then “Comment”, “Like” and “Share” them. Do the same with LinkedIn Articles. Every time you take one of these actions it shows up in your feed and in the feed of your connections. It’s this sort of attention on your connections’ LinkedIn accounts that will begin to make people curious about who you are, study your profile and start sending you connection requests.
But again, these are simple things. What you should really be doing is sharing content to show your academic expertise and career aspirations. And you have plenty of content to write about and share because you’re a college student. You’re always working on something intelligent and academic so share it as a blog post and drop the link into a short paragraph as a post on LinkedIn. Or, repurpose your blog post as a LinkedIn article in its entirety.
Need more ideas? Share your latest group project as a LinkedIn post. Or extend that idea. You can write a series of posts or LinkedIn Articles (Pulse) and share your progress along the way as you hit project milestones. Share photos and videos to illustrate your written content. Unless it’s confidential, share the research that you’re working on this semester. Are you an officer in a campus organization? Write about those activities. It shows your leadership abilities. That’s what all employers want and what recruiters search for – leadership. When I was in grad school pursuing my masters in animation at DePaul, I shared my animated works in progress on Facebook and started growing a fan base of sorts. I don’t remember if LinkedIn allowed video sharing back then but you absolutely can and should these days.
My point here is that you lead an interesting life of social activities and academic pursuits as a college student. LinkedIn is a networked ecosystem of 500 million professional helpers in more than 200 countries and we all look out for each other with the relationships we build there. Share those insights of your academic lives with the rest of us, make us curious to know more about you and we’ll have a reason to start helping you as well.
Still interested in LinkedIn? Try using it to connect your connections.