3 Business Card Hacks You Need to Do
Love them or hate them, business cards are an essential tool in effective networking for your business or career. Business cards are also useful for those who are entering the workforce or who are between jobs. I go into this in much greater detail in my Find a Job You Love email series.
The following are a few business card tips that you must know to make the most of your networking efforts.
Encourage Note Taking
I designed my card with a box on the back for the recipient to take notes on. I include such fields as "Where did we meet?" "What did we talk about?" "How should I follow up?". I want the recipient of my card to jot down some notes to remind them to follow up with me later. Be sure your card is printed on paper that is ink friendly, ink can smudge easily on glossy cards.
Take notes on the cards you receive. Answer the questions above. When you return to your office with a stack of cards, you will remember who each card belongs to and how you should follow up. Find a private moment to write your notes. Never do this in front of the person you meet.
Did you know it can be rude to use your left hand to give someone your card in many parts of the Middle East? In Japan, you should bow and receive a person's card with two hands. Never stuff it in your pocket or write on it. Study the card and treat it like a valuable gift (they often can be). In China, have a translation of your card written in a gold color on the other side.
Include a Call To Action
Is your card useful beyond including your contact info? My card includes a link to sign up for my networking tips newsletter. A recipient may not follow up with me right away but they often sign up for my newsletter instead (I use a tracking link to be sure of this). This is a good way to get on their radar and keep appearing in their inbox automagically.
Receiving business cards is a quality over quantity undertaking. Don't ask for cards from everyone in a room, ask for cards only from the people you enjoy most. Understand that it's far more valuable for you to receive a card than to give one. When you receive a card the follow-up is up to you. When you give a card you can only hope they follow up. Remember, following up is the second most important part of networking after showing up. Here are some important tips on how to follow up.
Are you ready to create some new cards? I use Moo for mine. There is a great business card printing special waiting for you here. If you purchase your cards through Moo, I earn credit towards future orders. Thanks for that.
"I consider myself to be quite good at networking, and this course gave me quite a few new tools for my toolbox! I put Dave Delaney's approach to the test in selecting and attending a conference less than 2 weeks ago, and I landed a new client. Now that's an amazing ROI! Thanks Dave!" - Lesley Antoun.
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